A visual identity for a hypothetical creative space in Deptford, London.


The identity includes an interactive board, where visitors

of the space can essentially 

create the identity themselves,

by mapping out personal information with an elastic band. 


Individual shapes will overlap

to create the identity.


The shapes would be projected onto the front of the space in

real time.


At the end of each month there would be a new final design that would be printed on products. Visitors could also get products printed with their own personal shape.